Autonomous Support Stack
Cut your support volume by 70% — without hiring more staff. Three deeply integrated tools, one seamless workflow, fully under your control.
What this stack delivers
Stack Architecture
The Three Layers of the Stack
Each tool plays a clearly defined role. Together they form a self-optimizing support loop.
Intercom
Triage & First ResponseIntercom is the entry point. The AI bot immediately classifies every ticket by topic, sentiment, and urgency. Simple requests are resolved fully autonomously — with knowledge-base answers, workflow actions, or self-service links.
- Real-time sentiment analysis
- Custom Fin AI integration
- Multi-channel (chat, email, in-app)
- Automatic ticket categorization
Make
Orchestration & AutomationMake is the brain of the stack. It receives signals from Intercom, processes ticket data, and controls all downstream actions: database queries, API calls, notifications, and escalation rules — without a single line of code.
- Visual workflow builder
- 1,000+ app integrations
- Conditional logic & branching
- Error handling & retry logic
HubSpot
CRM Sync & EscalationHubSpot closes the loop. Every ticket interaction is automatically logged in the CRM, saved per contact, and used for deal history. Critical cases escalate directly into a HubSpot deal with full context.
- Automatic contact enrichment
- Ticket-to-deal escalation
- Reporting & support analytics
- Seamless sales handoff
The Workflow in Detail
Every incoming support contact passes through these seven steps in milliseconds:
Contact arrives
Chat, email, or in-app message reaches Intercom. Channel is detected, user identified.
AI classification
Fin AI analyzes content, sentiment, and context. Topic, priority, and resolution path are determined.
Autonomous resolution
70% of tickets: AI resolves autonomously with knowledge base, actions, or self-service. Ticket is closed.
Make orchestration
Tickets not resolved autonomously trigger Make. Database queries, external APIs, routing logic.
Human escalation
30% of tickets: Priority and context are set, routed to the right agent. Full context available.
CRM documentation
Every interaction is automatically saved in HubSpot: contact, timeline, tags, outcome.
Feedback loop
Unresolved cases continue training the knowledge base. The stack improves itself daily.
Industry Use Cases
AI answers shipping status, return labels, and refund questions directly from the Shopify/ERP system.
AI knows the entire documentation, FAQs, and known bugs. Resolves onboarding questions and common errors autonomously.
Regulatory guardrails ensure AI only outputs approved information. Compliant communication by design.
AI detects cancellation intent and triggers personalized retention flows with pause offers and discounts.
Frequently Asked Questions
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In a 30-minute strategy call we analyze your current support process and show you exactly how this stack fits into your infrastructure.
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